Embracing New Internet Transport Technology
World Multicast, Inc. (WMI) is well aware that the amount of data traveling across the public Internet is growing at an unprecedented rate, and that bandwidth, or the lack thereof, is becoming an extremely critical issue. The problems associated with Internet congestion must be addressed if crucial infrastructures are to continue to function in an eﬀective and dependable manner. It is not surprising that industry research shows viewers of streamed content over the Internet are not fully satisﬁed with their experience. For operators to manage mounting costs and bandwidth limitations, their customers often must deal with extended buﬀering times, poor video quality and system failures. Regardless of the signiﬁcant challenges facing streaming media technology, it is still destined to become Television’s next delivery model. To remain cost eﬀective and retain suﬃcient bandwidth reserves, it is imperative for the broadcast industry to embrace emerging technologies that are designed to address both today’s streaming demands and the inevitable expanding needs the future will bring. The sooner more comprehensive transport technologies are adopted, the sooner the industry will begin to realize greater infrastructure eﬃciencies and increased ﬁnancial returns.
Unicast Streaming (one-to-one): Unicast transport technology was not engineered to meet today’s massive video demands. One of the main drawbacks of Unicast is that it requires the sending of a separate stream to each and every end user, which often consumes more bandwidth than is available. This congestion can cause serious problems including system crashes, unpredictable service levels, poor quality and slow connection speeds. It is also increasingly clear that Unicast technology may not be capable of supporting the full-scale deployment of higher resolution television, such as 4K. Certainly, future Internet transport demands will surpass Unicast’s inherent capacity limitations.
SMARTcast Streaming (one-to-many): One signiﬁcant advantage WMI’s SMART technology has over Unicast is its ability to send a single stream to a massive number of end users, simultaneously. With SMART, the large-scale distribution of linear content can be very eﬃciently sent over existing Internet infrastructures, resulting in exponentially lower transport and systems costs. SMART’s comprehensive platform delivers unsurpassed quality, reliability and accountability. SMART also addresses serious cyber security vulnerabilities that continually threaten the Internet. These are some of the reasons why World Multicast is poised to play a signiﬁcant role in online video growth.
SMART is . . .
Secure Multipoint for Advanced Repeating of Telecommunications