World Multicast, Inc.


Embracing New Internet Transport Technology

World Multicast, Inc. (WMI) is well aware that the amount of data traveling across the public Internet is growing at an unprecedented rate, and that bandwidth, or the lack thereof, is becoming an extremely critical issue. The problems associated with Internet congestion must be addressed if crucial infrastructures are to continue to function in an effective and dependable manner. It is not surprising that industry research shows viewers of streamed content over the Internet are not fully satisfied with their experience. For operators to manage mounting costs and bandwidth limitations, their customers often must deal with extended buffering times, poor video quality and system failures. Regardless of the significant challenges facing streaming media technology, it is still destined to become Television’s next delivery model. To remain cost effective and retain sufficient bandwidth reserves, it is imperative for the broadcast industry to embrace emerging technologies that are designed to address both today’s streaming demands and the inevitable expanding needs the future will bring. The sooner more comprehensive transport technologies are adopted, the sooner the industry will begin to realize greater infrastructure efficiencies and increased financial returns.

Unicast Streaming (one-to-one): Unicast transport technology was not engineered to meet today’s massive video demands. One of the main drawbacks of Unicast is that it requires the sending of a separate stream to each and every end user, which often consumes more bandwidth than is available. This congestion can cause serious problems including system crashes, unpredictable service levels, poor quality and slow connection speeds. It is also increasingly clear that Unicast technology may not be capable of supporting the full-scale deployment of higher resolution television, such as 4K. Certainly, future Internet transport demands will surpass Unicast’s inherent capacity limitations.

SMARTcast Streaming (one-to-many): One significant advantage WMI’s SMART technology has over Unicast is its ability to send a single stream to a massive number of end users, simultaneously. With SMART, the large-scale distribution of linear content can be very efficiently sent over existing Internet infrastructures, resulting in exponentially lower transport and systems costs. SMART’s comprehensive platform delivers unsurpassed quality, reliability and accountability. SMART also addresses serious cyber security vulnerabilities that continually threaten the Internet. These are some of the reasons why World Multicast is poised to play a significant role in online video growth.

SMART is . . .
Secure Multipoint for Advanced Repeating of Telecommunications

About World Multicast


World Multicast, Inc. (WMI) is a privately held technology company that has developed a platform that provides a very efficient and scalable method for Internet steaming distribution. WMI’s unique SMART (Secure Multipoint for Advanced Repeating of Telecommunications) software solution adds enhanced security, reliability, quality and statistical accountability to legacy Multipoint Internet transmissions. It is also far more cost effective to operate and is easily implemented using existing infrastructures.

World Multicast, Inc. (WMI) dba Worldcast.tv www.worldcast.tv

 

Worldcast.tv Solutions


Superior bandwidth utilization equals significantly lower bandwidth costs.

  • Boost revenue streams with our bidirectional fully automated ad insertion solution; requires no additional operating costs to implement
  • Worldcast.tv technology is built on standard Internet infrastructures; current legacy systems can be utilized

Worldcast.tv has solutions to your problems.

Problem: Point-to-multipoint Internet protocols have no built-in feedback mechanism. If a group of customers are experiencing service interruptions/outages, the current IPTV system has no mechanism in place to detect or trace the problem.

Solution: Worldcast.tv offers your company our bidirectional protocol suite that allows for end-user quality feedback. Worldcast.tv technology will give your company a system that allows for Quality of Service (QoS) reports and will produce enhanced revenues utilizing targeted advertising.

Problem: The current point-to-multipoint systems have no way to determine the most efficient protocols available for the best multipoint connectivity.

Solution: Worldcast.tv offers your company a more efficient method and better functioning system of reliability. Worldcast.tv technology offers the only software solution that supports home radio LAN networks with our reliability layer/engine.

Problem: Broadcasters require a signal that is “secure to the glass.” Broadcasters don’t want to give Telcos content because it would not be secure to the glass.

Solution: Worldcast.tv offers your company a brandable multi-platform media player with an integrated browser and TV guide that provides security to the glass. The Worldcast.tv “Live Viewer” has SMART (Secure Multipoint for Advanced Repeating of Telecommunications) security built in, which allows the broadcaster to secure the signal from their head end all the way to the end user’s player, in other words, “secure to the glass.”

Problem: Hackers get a hold of your command and control software, break into your computer, email a remote control program to your Network Operations Center (NOC) and copy your command and control software to their computer. Then the attacker has the ability to insert unsolicited programming/data/viruses or generally interrupt programming/service to any one or all of your customers.

Solution: Worldcast.tv offers your company the ability to dynamically secure the backbone of your transmission. Worldcast.tv technology gives your company’s computer system an extra layer of dynamic security.

Worldcast.tv technology gives your company the only software solution that creates an environment we call “Virtual Cable.”
WORLDCAST.TV RESEARCH

DP-DPO

Internet traffic depends on a complex association of previously recorded data objects. This document defines an association mechanism that provides an extensible and scalable protocol to access persistent data. The mechanism is called the Discovery Protocol for a Directory of Persistent Objects (DP-DPO).

A good example of IT manager’s resistance to add additional tables to their routing infrastructure is the lack of native support for MSDP on the Internet2.

Providing an IPV6 compatible Discovery Protocol that could efficiently discover the sources for IP Anycast and IP Multicast would be a good initial use for the Directory of Persistent Objects. Internet Message Processors could retain (cache) the more frequently used persistent objects, hence increasing performance without maintaining a separate table for MSDP.

http://research.worldcast.tv/draft-irtf-powg-dpdpo-07-77vnk.txt

DP-DPO Project Members:

Vint Cerf
Ian Stewart
Paul Vixie
Kevin Almeroth

E-SUPER DOMINO

Worldcast.tv proposes research into E-SUPER DOMINO, which stands for Enhanced Security Utilizing Public and Emergent Reliable Distribution of Multipoint Inter-domain Networking Objects. A “super domino” is one that is linked to others but is impervious to single point failure. Reliability is added to base level point-to-multipoint communications infrastructure with Worldcast’s SMART technology. Worldcast’s technology layers security, reliability and provides for multipoint feedback from mass audiences.

E-SUPER DOMINO Research Report

M-PRESS

M-PRESS stands for Multi-Point Repeating for Enhanced Security System. An “M-PRESS” system is a multipoint network that hides the multipoint infrastructure addresses making it impervious to attack from stolen command and control software components. M-PRESS security is added to base level point-to-multipoint communications infrastructure with Worldcast’s SMART REPEATING technology.

Worldcast’s technology layers security and reliability, and provides for multipoint feedback from mass audience communication links (point-to-multipoint).

M-PRESS Research Report

Worldcast.tv Technology


SMART PLATFORM PRODUCTS

This powerful platform, which includes a sophisticated bidirectional reporting mechanism, can be used as the backbone for transporting virtually any type of data, including high-definition video, through the use of existing Internet protocols and infrastructures.

SMART PLATFORM COMPONENTS
The foundation of Worldcast’s technology is a patented middleware solution called SMART. This platform is capable of transporting virtually any type of data (including high-definition video) to a mass audience with unprecedented efficiency and quality. SMART accomplishes this by using a comprehensive suite of integral components developed by World Multicast, Inc. The following information provides a brief description of each of these components.

SMARTtransport enables a multipoint network to transmit data in a manner that not only greatly enhances bandwidth efficiencies, but that is also highly secure, reliable and scalable. This platform can be used as the backbone for the transport of Multipoint Video, Stock Ticker Data, C2 Communications, Electronic Medical Files, SCADA (Supervisory Control and Data Acquisition), etc.  SMARTtransport also provides a distributable mechanism for usage accounting.

SMARTencoder
This is where a SMARTcast begins. The SMARTencoder server incorporates two components. The first module contains the actual video encoder software that constructs multiple bitrate streams, using H.264 Codec compression. These encoded streams are sent locally, via Real Time Messaging Protocol (RTMP) to the second SMART component called the “Tunneling Data Master”(TDM). The TDM adds Forward Error Correction (redundant data) and integrates the SMART Header data that allows SMART packet replacement and encryption to be incorporated into the stream. The TDM software also creates the Multipoint transmission that is “tunneled” to the network interfaces, which are routed publicly to the SMARTmaster. Importantly, SMART is able to automatically tunnel where native Multipoint is not available, and then continues using native Multipoint where it is available.

SMARTmaster
The SMARTmaster server also incorporates two integrated components. The first is Worldcast’s “Tunneling Data Client” (TDC). The TDC is a software application that continuously monitors downstream client-side data and reconstructs packets that have been lost or damaged while in transit from the TDM and network interfaces. The second component uses Worldcast software to reencrypt the data and retranslate it into SMART Multipoint protocol. The SMARTmaster also  provides packet replacement, which adds reliability to the rest of the SMART MDN and is integral to the logging of SMART Analytics.

SMARTrepeater
The SMARTrepeater provides multi-tiered encryption that obfuscates the system backbone of public or private networks from unauthorized users. SMARTrepeater software translates the stream from the SMARTmaster and re-encrypts and rebroadcasts it to multiple new IP Addresses and Ports, which are isolated and hidden from the end user. A version of this security mechanism is also incorporated into the network by the SMARTencoder, during the ingest process at the headend. The SMARTrepeater is a close-ended, undetectable system that adds layers of protection that insures heightened security for the backbone. The repeater function also enhances scalability by allowing packet replacement closer to the SMARTendnodes.

SMARTendnode
The SMARTendnode component redistributes the HLS adaptive stream to the end users. These edge servers also help to isolate a private network (backbone) from the public Internet and reduces transmission costs, while enhancing security and quality of service. SMARTendnodes utilize integrated software to decode encrypted transmissions received from the SMARTmaster, or SMARTrepeater. These endnodes provide automatic, low latency, client-side packet replacement and build specific video formats that are dynamically cached and forwarded to the end users. Multiple SMARTendnodes and custom geolocation load balancing capabilities are employed to spread the user load. Additionally, SMARTendnodes incorporate Accelerated Buffering Technology (ABT), which provides unprecedented channel switching speeds by reducing buffering times.

SMARTvisualizer™
The SMARTvisualizer is a powerful tool, that allows an operator to perform comprehensive real-time monitoring of network conditions between the SMARTencoder and the SMARTmaster. Through remote Secure Shell (SSH) terminals, an administrator can “visually” detect various anomalies that may occur on specific interfaces. This information can be used to quickly analyze and resolve various network problems.

SMARTadministrator™
The SMARTadministrator is a management tool, that allows network operators to continually monitor and control an extensive system of cloud based SMARTendnode servers in real-time. This tool features a graphical user interface, which displays the number of clients that are connected to the SMARTendnodes and the amount of bandwidth that is streaming to and from each server. The SMARTadministrator is also used to configure new servers that have been added to Worldcast’s geolocation database system.

***Technology Tested by Lockheed***
Global security and aerospace company Lockheed Martin has tested and evaluated Worldcast.tv SMART technology.

Partners


Worldcast’s primary goal was to create an alliance with a well respected, established commercial broadcasting organization, to further validate the unique attributes of the Worldcast SMART platform, and to document its overall performance capabilities. The longer-term goal is to expand Worldcast’s presence within Comcast’s corporate enterprise and to license its proprietary technology to Comcast.

Headquartered in Philadelphia, PA, Comcast was founded in 1963 as a single-system cable operation. Today, they are the country’s largest provider of cable services – and one of the world’s leading communications companies. Comcast is focused on broadband cable, commerce, and content. They deliver digital services, provide faster Internet and clearer broadband phone service, and develop and deliver innovative programming.

Contact World Multicast


For information regarding SMART technology, please contact us at info@worldmulticast.com, or call (800) 955-2911 and ask for David or Greg.

Fax: (866) 206-7613